Conversion Rate Optimization (CRO) Manager

About Awesomely, Inc: Whether it's through real estate investing, stock investing, cryptocurrency or entrepreneurship, our mission is to inspire, educate and equip people around the world to live awesomely.
Inc Magazine has named us one of the fastest growing online publishers in the US and we've served over 160,000 students across the globe, with over 40 awesome employees who make it happen.
As we scale in 2024, we are looking for a creative and dynamic Conversion Rate Optimization Manager who can level up our growth! Role Overview: CRO Manager You’ll play a crucial role at Awesomely and spearhead the development and execution of strategies to enhance digital experiences and boost our revenue.
You'll strategize advanced testing processes, analyze data to drive decisions, and align these initiatives with our broader business objectives.
In addition, you'll work with a great team of down-to-earth collaborators who are here to support you every step of the way and want to see you succeed.
Find out more from Adrian and Andy about what we're looking for! Main Responsibilities: Develop and implement comprehensive CRO strategies that enhance digital visitor experiences, increase conversion rates, and drive revenue growth.
Oversee the execution of A/B and multivariate tests, personalization strategies, and experimentation to optimize digital properties.
Utilize A/B testing, user feedback, and analytics to inform and guide CRO initiatives.
Utilize analytics and data science methodologies to analyze performance data, identify optimization opportunities, and make data-driven decisions.
Present insights and strategic recommendations to leadership and align CRO strategies with overall business goals.
Cross collaborate with marketing, tech, and content teams to ensure cohesive and efficient execution of optimization strategies.
Analyze performance metrics and provide insights for continuous improvement.
Establish and refine processes, governance models, and testing frameworks to scale CRO efforts efficiently.
Monitor and report on key performance indicators (KPIs) related to CRO, including conversion rates, ROI, and other relevant metrics.
Required Qualifications: Proven track record in Conversion Rate Optimization, with expertise in significantly improving conversion rates, ROAS, CPA, CAC, etc, particularly in the world of direct response marketing.
Expert level proficiency in A/B testing, multivariate testing, experimentation, data analysis, segmentation, personalization, research, and related areas.
Skilled in UX design, marketing psychology, experimental design, persuasive architecture, and copywriting.
Hands-on experience in platforms such as Google Data Studio, Clickfunnels, Keap, Hotjar, VWO, and Optimizely.
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Ability to create and evangelize the infrastructure, processes, and strategies for advanced testing and data-driven decision-making.
Strong capabilities in research and analysis, including consumer decision journeys, competitive analysis, business differentiation, and research methodologies like heatmaps, session recordings, surveys, and user research.
Competency in department development, process design, strategic planning, and change leadership.
Exceptional communication skills, facilitating effective collaboration across departments.
Adaptable and innovative mindset, capable of responding effectively to the fast-paced digital landscape.
Why Awesomely, Inc? Contribute to our mission to inspire, empower, and equip everyone to live awesomely, by harnessing the power of financial freedom.
Be a part of a company on its way up (Inc Magazine confirmed!) and be a key part of helping us scale.
We offer a competitive salary, comprehensive health benefits, PTO, and a matching 401K.
Thrive in a fully remote environment that promotes creativity, innovation, inclusion and an upbeat collaborative workplace.
Last but definitely not least, come as you are! Everyone works best when they’re most comfortable, so if Hawaiian shirts and baseball caps are your thing, we highly encourage you to wear them-preferably together.
:) How to Apply: Awesomely, Inc is dedicated to fostering a diverse work environment and is an equal opportunity employer.
We welcome applications from all qualified individuals, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We are excited to see how your expertise in Conversion Rate Optimization can help us achieve our mission to inspire and empower a global audience.
Join us!