We are looking for a digital media expert to lead the organic marketing strategy on the business side for Tech and Travel brands.
This is a great opportunity to drive the organic strategy and collaborate with Product on the technical strategy for global online brands.
Responsibilities
Oversee the end to end delivery of campaigns/products, which support a mixture of wider-company initiatives, customer engagement, and ultimately optimizing organic rankings to drive eCommerce revenues
Ownership of the organic channel with KPIs focused on driving dial-mover growth/initiatives
SEO experimentation and ideation
Create an effective content marketing strategy and editorial plan in line with business objectives
Develop and execute content marketing campaigns to drive traffic, backlinks, engagement, sales, and customer retention
Analyze content traffic, SEO metrics, and the effectiveness of campaigns and messaging (through well-defined KPIs) to explore ways of improving content marketing ROI
Minimum Qualifications
At least 7+ years of SEO/SEM/Digital Media experience, including hands-on technical and content optimization; and extensive content marketing campaigns
Proven track record in content marketing at a travel and/or enterprise eCommerce business
Strong analytical skills and solid commercial sense
Ability to multi-task, meet deadlines and manage your own projects
Location
Miami, FL, please email contact@adtechroi.
com
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