Director, Americas Marketing Strategy - CALA

***This role is preferred at our corporate office in Miami, FL, open to McLean, VA*** This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As Director, Americas Marketing Strategy - CALA (Caribbean and Latin America) you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth.
On the Americas Marketing Strategy team reporting to the Senior Director, Americas Regional Strategy, you will work on projects including developing go-to-market strategies and marketing plans that drive commercial success in the region in partnership with the Global Marketing and Americas Commercial teams.
HOW WE WILL SUPPORT YOU Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as: Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount Paid parental leave for eligible Team Members, including partners and adoptive parents Mental health resources including free counseling through our Employee Assistance Program Paid Time Off (PTO) Learn more about the rest of our At Hilton, we believe every Team Member is a leader.
We are committed to offering leadership development opportunities through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.
Hilton's leadership development framework focuses on developing skills and business insight through a range of programs and approaches to meet varying learning needs and preferences.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like: Analyze consumer and business needs to prioritize objectives into actionable marketing plans to be aligned and integrated across a matrixed marketing organization.
Develop commercially motivated (mid and lower-funnel) marketing programs to increase top-line revenue and grow market share for Hilton brands in the CALA region.
Understand and promote the needs of both the brand and our goals by solving performance gaps and opportunities through analysis, measurement, and evaluation for initiatives in the region.
How you will collaborate with others: Lead a CALA Marketing Strategy team, providing support, mentorship, and career development opportunities.
Collaborate with a team of marketing experts to manage integrated marketing programs with the ability to respond to dynamic market conditions.
Be a trusted thought and accountability partner to the Marketing and Commercial leaders.
What projects you will take ownership of: Craft and manage annual strategic go-to-market plans for the CALA region in partnership with teams and partners.
Deliver and advocate for marketing initiatives in the region through insight-driven storytelling of consumer and business opportunities.
WHY YOU'LL BE A GREAT FIT You have these minimum qualifications: Ten (10) years in large consumer marketing (B2C) companies with exposure to Latin American markets.
Five (5) years of experience leading people and teams.
Experience with customer-centric (multichannel media, content, social, CRM) AND commercial-focused (traffic, purchase intent, conversion) marketing tactics Fluency in English and Spanish language; Portuguese Ability to travel 35% It would be useful if you have: Master's degree in business administration Cross Regional experience in Canada, the US, and Latin America Previous leadership experience for a global hospitality company or similar segment Previous leadership at a franchising company WHAT IT IS LIKE WORKING FOR HILTON The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of.
Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history.
Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces.
Check out the and to learn more about what it's like to be on Team Hilton! It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
Hilton's commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.
Please if you require an accommodation during the application process.