WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies.
As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
As a result, the company is always looking for like-minded teammates and partners.
YOUR ROLE
As a member of our content team, you will lead the way for us in leveraging AI technology.
You must be as passionate about high-quality digital content as you are about AI frameworks.
You are up-to-date on all the generative tools available, and the strengths and weaknesses of each.
This role will be focused on trending topics and not SEO.
You will ideate, create, and publish 10-15 pieces of content each day, and you will be responsible for editing and fact-checking each of them.
You will hold the standard when it comes to content quality and will always put the reader first.
You love to create a successful AI prompt, but you also love to craft a well-written sentence yourself.
The ideal candidate is someone chock full of article ideas with a knack for writing headlines.
You will work closely with other members of our trending topics team.
You are someone who enjoys ideating with a group, but can also work well independently to identify trending topics and successful formulas.
You have a high level of initiative and enjoy launching new projects in the absence of existing workflows.
SUCCESS LOOKS LIKE
Utilizing AI tools to assist in creating high-quality content on a daily basis
Ensuring content is accurate, trustworthy, and adheres to our style, sourcing, and compliance guidelines
Optimizing content for both clicks and revenue while upholding the standards of our brand
Demonstrating topical expertise across personal finance topics, including finance-adjacent topics such as shopping and travel
Identifying trends and newsworthy hooks that will increase content views and revenue on our website and our syndication partner platforms
Conducting regular analysis of content performance and refining strategies based on data
Growing and fostering the FinanceBuzz brand as a top destination for personal finance information and education
WHAT YOU NEED TO SUCCEED
3+ years of experience in a digital editor role with recent experience editing AI content
Recent experience with content focused on trending topics, not SEO
Knowledge of AI frameworks and tools
Experience in creating content for syndication platforms like Apple News, MSN, and Yahoo
Strong fact-checking skills to ensure accuracy and originality
An ability to work and make decisions independently
A clear understanding of content analytics and strategy
Experience using a CMS to build online content, including basic knowledge of HTML
Experience with Slack, Google Suite, and Asana (or similar)
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture.
We are proud to be an Equal Employment Opportunity company.
We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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