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The University of Miami/UHealth has an exciting opportunity for a Director, Marketing Healthcare.
SUMMARY
Oversees strategic communications and marketing efforts including thought-leadership, ranking/ratings reputation work, research and content generation;
Identifies differentiators and key messaging in support of overall positioning;
Integrates the latest technology platforms into marketing research, strategy and execution;
Oversees budget and provides analytics for communication and marketing efforts, adjusting as needed to achieve success;
Works collaboratively with internal colleagues and outside vendors to support marketing and business goals;
Oversees and directs development of omnichannel marketing campaigns for assigned service lines;
Responsible for tracking and optimization of consumer- and peer- facing digital marketing efforts.
Oversees and directs all traditional and social media strategies for assigned service lines;
Works collaboratively with internal colleagues and outside vendors to support marketing and business goals;
Determines and produces content needed to support marketing and communications efforts (including but not limited to multimedia packages, infographics, story graphics, photos, and video);
Seeks out and identifies new platforms for sharing content;
Plans and provides strategic support for participation at national conferences;
Leverages social media, bloggers, online publications and other digital channels and assets to increase awareness and share of voice for the Desai Sethi Urology Institute and its leaders;
Other duties as assigned.
Knowledge, Skills, and Abilities:
Persistent, creative, quick-thinking and multi-tasking;
Excellent presentation, written, and verbal communication skills;
Well-versed in understanding complex concepts and communicating them simply and succinctly.
Proven ability to manage and lead projects; collaborate with colleagues;
Fully versed in digital, mobile marketing and social media applications;
Education Requirements (Essential Requirements):
Bachelor’s degree in Communications, Journalism, Public Relations, Marketing or related field.
Master’s degree preferred.
Work Experience Requirements (Essential Requirements):
Minimum of 8 years in strategic communications/marketing/with increasing responsibilities and project oversight
Experienced in creating content for a variety of channels and audiences;
Academic or healthcare marketing and communications experience preferred.
#LI-CM1
The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.
UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine.
As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean.
Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year.
Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care.
We're the challenge you've been looking for.
Patient safety is a top priority.
As a result, during the Influenza ("the flu") season (September through April), the University Of Miami Miller School Of Medicine requires all employees who provide ongoing services to patients, work in a location (all Hospitals and clinics) where patient care is provided, or work in patient care or clinical care areas, to have an annual influenza vaccination.
Failure to meet this requirement will result in rescinding or termination of employment.
The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply.
Applicants and employees are protected from discrimination based on certain categories protected by Federal law.
Click here for additional information.
Job Status:
Full time
Employee Type:
Staff
Pay Grade:
c108
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